FIVE WAYS TO FOSTER LONG-LASTING BOARD ENGAGEMENT
Running a nonprofit has many unique challenges, but an engaged and invested board should not be one of them. If one of your biggest problems in running your organization is engaging your board members in fundraising, this article is for you.
Here at Fordable Fundraising, we have found that incorporating these five practices reduces revolving door syndrome and encourages board members to engage in fundraising more deeply:
1. Define Each Board Member’s Role
Whether you have board members already or you are looking to onboard new members, defining board members’ roles based on their positions and key strengths will provide a solid foundation of executive support to meet initiatives. This can be as simple as a one-page job description or a detailed summary of this role. Having your board members be part of this conversation can lead to more buy-in and better outcomes overall.
2. Establish Clear Expectations for Board Member Role
Setting clear expectations immediately will prevent drama and conflict later. Be very clear in regard to your expectations of each board member before you onboard a new member. If you have current members but no clear expectations, set up a meeting to discuss your expectations and address any concerns they have.
3. Guideline of 100% Giving
Make it absolutely clear that board members are expected to give to the organization and what amount you expect per year. The role of board members is to support the organization in meeting its mission objectives. They must be invested in the organization’s success.
4. Establish Protocols for Recruitment, Orientation, and Development
Establishing protocols for recruitment, orientation, and development will eliminate confusion and save hours of your time when you need to onboard new members to the organization. In the event you lose a board member, you then have protocols in place to recruit and orient new members for seamless transitions. Incorporating development protocols is a great way to incentivize high quality board members to join your organization and stay with you for the long haul.
5. Engage Board in Strategic Fundraising Planning
Your board members should be active participants in the strategic fundraising plan, offering ideas and resources to help your organization achieve its goals. Make sure it is made clear that board members are required to attend and contribute during these planning sessions.
Your board members need to be invested in the success of your organization for the organization to meet both its short- and long-term initiatives. Incorporating these five practices will not only engage your current board but will also help you attract high quality members in the future.
Does it feel like your board is not always on board? Let’s talk. We have supported dozens of nonprofits in developing board protocols and practices that have helped them meet and often exceed their mission objectives, and we can do the same for you. Schedule your FREE consultation call today!